Design Firm: ps:studios
Printers: Ben Franklin Press
Graphic Design, Content Strategy, Copywriting, Photography Direction, Typography, Print Production Management
Marketers who see the big picture use creative, conceptual leave-behinds to make a tangible impression on their brand experience. With digital becoming the more prevalent marketing medium, there are moments when a high-touch piece of print collateral can create a meaningful connection.
Seeing a brochure on a screen doesn’t deliver the same tactile fulfillment as holding that same brochure in your hands. We see millions of things on our screens each day, and the digital overload dilutes the sense of importance in even the most memorable design.