JetSmart Airlines Branding Case Study

OVERVIEW

JetSMART is a pioneering airline brand revolutionizing the Chilean aviation industry.

SERVICE

Naming
Brand Strategy
Logo Design
Visual Identity
Livery Design
Terminal Signage
Uniform & Apparel
Brand Standards
Stationery
Print & Digitial Advertising

Their mission was to democratize air travel by providing customers with the freedom to choose and pay only for the specific services they require. Through a transparent online purchase process, JetSMART offers ultra-low fares, making air travel accessible to everyone, including those who have never flown before.

Entrusted with the task of creating a name that would resonate with the target audience and convey the brand's core values, we also had the privilege of designing the aircraft livery, ensuring that the brand's essence was vividly represented from the moment travelers saw the craft and set foot on board. From the website design to the check-in process, from boarding passes to in-flight materials, we meticulously applied the brand's visual identity, creating a cohesive and immersive experience for JetSMART's passengers.

Working with JetSMART was an exhilarating experience, as we had the opportunity to build a brand from the ground up. We take great pride in contributing to this transformative venture reshaping the Chilean airline industry and enabling a broader audience to experience the joys of air travel.