JetSmart Airlines

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The launch of an entirely new brand in Santiago, designed to revolutionize the Chilean airline industry.

Client

Indigo Partners
JetSmart Airlines SpA

Credits

Design Firm: ps:studios
PR & Marketing: R/GA Buenos Aires

Services

Naming, Brand Strategy, Logo Design, Visual Identity, Livery Design, Terminal Signage, Uniform & Apparel, Brand Standards, Stationery, Print & Digitial Advertising

Description

JetSMART wants to democratize the business by offering its customers the option to choose and pay only for the services they require in a very transparent online purchase process. This allows you to have ultra-low fares, making it possible for everyone to travel by plane, including passengers who have never flown.

From name development to the finished livery of the aircraft, this brand was built from the ground up. All of which can be seen applied across every touchpoint of a new traveler’s journey.