KOA Research | Hospitality Reporting Rebrand

OVERVIEW

KOA’s North American Camping & Outdoor Hospitality Report.

SERVICE

Logo Design
Brand Identity
Brand Standards
Report Design

For nearly a decade, Kampgrounds of America (KOA) has been crafting an annual report along with monthly supplements dedicated to Camping & Outdoor Hospitality. Over the years, this report has evolved into a prominent industry resource, valued not only by professionals but also by the media. However, the passage of time sometimes brings the need for a fresh perspective. Thus, the decision was made to infuse new life into the report's design and establish a distinct identity for KOA’s renowned research.

Introducing the North American Camping & Outdoor Hospitality Report, a pioneering annual research endeavor that delves into the camping and outdoor travel preferences and trends of leisure travelers across North America. In this edition, the scope expands even further to examine the integral role of camping and outdoor hospitality within the broader travel sector. This evolution marks a significant step forward for KOA’s research initiative.

IDENTITY DESIGN

The KOA Research logo redesign

Embracing an updated, contemporary style, the new KOA Research logo carries a refined and official demeanor that aligns with the caliber of the report's content and KOA's overarching research mission.

REPORT DESIGN

Campers have s'more fun.

Building on our experience and expertise at Studio[5]Eleven, we were proud to collaborate on this revitalized project. Our aim was to visually capture the essence of KOA's research "brand" through a fresh and engaging design. This approach aligns seamlessly with the longstanding reputation of KOA as a thought leader in the camping and outdoor hospitality realm.

“I want to say that it looks BEAUTIFUL, and I am eagerly anticipating the response from the media. The attention to detail, the thoughtful composition, and the seamless integration of our brand are perfect. Well done! It’s beautiful. We are thrilled to showcase it to the world.”

Sr. Vice President, Marketing
Kampgrounds of America, Inc.

INTO THE FUTURE

Research is creating new knowledge.

As the North American Camping & Outdoor Hospitality Report continues to evolve, we are dedicated to ensuring that its visual identity and content resonate with its ever-expanding audience. Through innovative design and a commitment to clarity, we are excited to contribute to KOA's ongoing success in shaping the future of outdoor travel insights.