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The Arizona-based restaurant chain Breakfast Club recently underwent a brand refresh to commemorate the opening of its third location. The brand refresh encompassed various elements, including a new logo, an updated color palette, typography, and an enhanced identity system. These revitalized brand elements have been seamlessly incorporated into the restaurant's collateral, including signage, menu boards, takeout packaging, merchandise, social media presence, and more.  

The brand refresh aims to create a cohesive and visually appealing experience across all touchpoints, reflecting the restaurant chain's growth and commitment to delivering an exceptional dining experience.

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Swipe for New vs. Old

The redefined Breakfast Club is all about new beginnings, never compromising, and elevating breakfast to a fresh new level.

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Breakfast Club is the epicenter for the powerful breakfast experience, where performance-driven people fuel their day.

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Your source for brand direction that drives traffic.

Eager to launch a product or service, a brand wanting to diversify, or re-envisioning an existing brand?

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