Catalog Design and Branded Environments

OVERVIEW

To achieve anything in this game, you must be prepared to dabble in the boundary of disaster.

SERVICE

Exhibit Identity
Photography Direction
Backdrop Design
Signage
Digital Marketing
Collateral
Advertising
Merchandise
Catalog Design

Legends of Speed is the first major racing car exhibition at Phoenix Art Museum. The exhibition features more than 20 legendary race cars by Maserati, Mercedes, Alfa Romeo, Ford, and more, a landmark exhibition that showcases an unprecedented collection of cars driven by some of the most significant drivers in the history of racing, including A.J. Foyt, Dan Gurney, Hellé Nice, and Stirling Moss.

The Phoenix Art Museum exhibition of 22 race cars exemplifies the marriage of form and function in automotive design. "Legends of Speed" includes cars made by Mercedes, Alfa Romeo, and Ford that feature shapes and lines that elicit as much of an emotional response as a surge of adrenaline — cars that are pieces of art as well as competition vehicles.

TITLE ART

Typography is the craft of endowing human language with a durable visual form.

The exhibition name is at the heart of every piece of marketing & communication about this collection. But a name is just a name — it is typography that has the power to bring the name to life. It needs to be precise, diverse, commanding, and, above all, have a sense of forward movement all its own.

PHOTOGRAPHY

“The end result is such an epiphany of beauty that one can simply remain silent and immerse themselves in extreme pleasure.”

Capturing that excitement, the automotive design details and race-winning statistics and specifications were at the heart of every aspect of branding this exhibition. With such iconic automotive designs, the right photography was vital. Bill Pack, with V-12 Enterprises, captured every vehicle with such drama and stunning detail.

SIGNAGE

Highlighting the history and taking the show from the gallery walls and into the public realm.

Lifesize backdrops set the stage and provided valuable context for these significant vehicles, while placards told the story and detailed the mechanical specifications.

From the glass walls of "The Museum Store" to the three-story exterior facade, the Legends of Speed branded look was thoughtfully translated to leverage each application. The Result: capture attention and increase attendance and merchandise sales.

CATALOG DESIGN

“Each of these cars has a story to tell, and as an art exhibit, each stands as an expression of creativity, coming together as an art exhibit like no other.”

AWARDED

GOLD Metal for Book Design
From the American Advertising Federation

The exhibition catalog design process for Phoenix Art Museum’s “Legends of Speed” exhibit was a meticulous blend of creativity, design expertise, and dedication to capturing the excitement and significance of the showcased racing cars. It aimed to deliver an immersive reading experience that would resonate with both art enthusiasts and car enthusiasts, effectively extending the exhibition's impact.

Featured cars have won many of the world’s most iconic races, including Le Mans, the Indianapolis 500, and the Italian Grand Prix, and were loaned to the Museum by internationally recognized collectors from Arizona and across the United States.

Hardcover, 168 pages
ISBN: 978-0-578-55522-5