FiatLux Gallery Branding Case Study

OVERVIEW

“FiatLux” serves as a call for positivity, progress, and the emergence of knowledge or insight.

SERVICE

Brand Identity
Signage
Website Design
Social Media Strategy
Online Catalogue Series
Email Marketing
Book Design

Launching a new art experience in downtown Scottsdale, Arizona, called for a comprehensive brand and marketing strategy. With the introduction of a Pop-up gallery, the project demanded the development of a complete brand identity. The name chosen, FiatLux, meaning "Let there be light," served as the foundation for the logotype.

This modern and minimalistic style set the stage for the integrated campaign, defining the visual language and aesthetic that resonated throughout all aspects of the project.